Meta AdsLead GenerationCreative DesignAI AutomationBranding

Services Built to
Grow Your Business.

We don't sell packages — we solve business problems. Whether you need more leads, stronger creatives, or a complete digital presence, every service we offer is designed to deliver measurable results for SMBs.

Eight services.
One goal: your growth.

Core Service

Meta Ads Management

Full-funnel Facebook & Instagram campaigns — from strategy to creatives to daily optimisation. We make every rupee of your ad spend work harder.

  • Campaign strategy & setup
  • Pixel & Conversion API setup
  • A/B testing & retargeting
  • Weekly performance reports
See Details →
Lead Growth

Lead Generation Campaigns

Targeted campaigns built to fill your pipeline with quality leads — not just impressions. We've achieved ₹2.56 cost-per-lead for our clients.

  • Audience research & targeting
  • Click-to-WhatsApp campaigns
  • Lead form optimisation
  • Follow-up funnel guidance
See Details →
Creative

Social Media Creative Design

Scroll-stopping creatives designed for Meta's formats — built to convert, not just look pretty. High-impact visuals that drive action.

  • Ad creatives (image & video)
  • Carousel & Stories design
  • Reels cover graphics
  • Brand-consistent templates
See Details →
Conversion

Landing Page Design

Conversion-optimised landing pages that match your ad campaigns — reducing bounce rate and turning ad clicks into real enquiries.

  • Mobile-first responsive design
  • Ad-to-page message match
  • WhatsApp & form integration
  • Fast-loading, SEO-ready
See Details →
AI-Powered

AI-Powered Marketing

We leverage AI tools to generate, test and iterate creatives 10x faster — reducing cost per result while increasing output quality.

  • AI creative generation & testing
  • AI copywriting for Indian audiences
  • Campaign data analysis with AI
  • Automated audience insights
See Details →
Messaging

WhatsApp Marketing Setup

Set up Click-to-WhatsApp campaigns, automated messages, and lead follow-up systems — turning WhatsApp into your most powerful sales channel.

  • Click-to-WhatsApp ad setup
  • WhatsApp Business optimisation
  • Auto-reply & greeting setup
  • Lead nurture message templates
See Details →
Strategy

Funnel Strategy

Map your entire customer journey from cold audience to paying customer. We build awareness, consideration and conversion strategies that compound.

  • Audience journey mapping
  • Top/mid/bottom funnel planning
  • Retargeting sequence design
  • Offer & messaging strategy
See Details →
Branding

Brand Design & Visual Identity

From logo design to complete visual identity systems — we create brands that look premium and communicate trust instantly.

  • Logo & brand mark design
  • Colour palette & typography
  • Brand guideline document
  • Business collateral design
See Details →

What's actually
included in each service.

01
Meta Ads Management
FacebookInstagramAds ManagerPixel

Meta Ads Management

We build and manage performance-focused Facebook and Instagram campaigns from the ground up. No boosted posts — real campaigns in Ads Manager with proper targeting, creatives, and daily monitoring.

What's Included

  • Campaign strategy & audience research
  • Ad creative direction & copywriting
  • Facebook Pixel & Conversion API setup
  • A/B testing & continuous optimisation
  • Lead generation & retargeting campaigns
  • Weekly performance reports
  • WhatsApp & Messenger integration

Best For

Small businesses, coaches, local service providers, ecommerce brands — anyone who needs quality leads or customers from social media without wasting budget.

Expected Outcomes

Consistent lead flow, lower cost-per-lead over time, growing retargeting audience, and full visibility into campaign performance via real data.

02
Lead Generation
FacebookInstagramWhatsAppLead Forms

Lead Generation Campaigns

Getting leads is different from getting quality leads. We build campaigns specifically designed to attract people who are genuinely interested — and guide them toward taking action.

What's Included

  • Audience research & custom targeting
  • Click-to-WhatsApp campaign setup
  • Instant Lead Form creation
  • Message template optimisation
  • Retargeting warm audiences
  • Lookalike audience building

Best For

Coaches, trainers, consultants, local service businesses — any business that sells through conversations and needs a steady flow of warm enquiries.

Expected Outcomes

Daily WhatsApp enquiries, lower cost per qualified lead over time, a growing database of warm prospects, and clear data on what's working.

03
Creative Design
CanvaAdobeAI ToolsMeta Formats

Social Media Creative Design

Great creatives are the difference between an ad that scrolls past and one that gets clicked. We design with conversion in mind — every visual choice is intentional and data-informed.

What's Included

  • Facebook & Instagram ad creatives
  • Carousel & Stories formats
  • Reels cover & thumbnail design
  • Brand identity & logo design
  • Canva template creation
  • Brochures, flyers & print design
  • Packaging & product labels

Best For

Businesses running ads who need fresh, on-brand creatives regularly. Also perfect for new businesses needing to establish a visual identity from scratch.

Expected Outcomes

Higher click-through rates on ads, stronger brand recognition, consistent visual presence across all platforms, and creatives that actually convert.

04
Landing Pages
HTML/CSSWhatsAppNetlifyMobile-First

Landing Page Design

A landing page that doesn't match your ad is money wasted. We design fast, focused landing pages that continue the story your ad started — and give visitors one clear reason to contact you.

What's Included

  • Mobile-first responsive design
  • Ad-to-page message matching
  • WhatsApp CTA integration
  • Contact form setup
  • Fast loading & SEO basics
  • Netlify or custom deployment

Best For

Businesses running lead generation campaigns who need a dedicated page — not a general website — to capture enquiries with maximum conversion rate.

Expected Outcomes

Higher conversion rate from ad traffic, lower cost per lead, better Quality Score in Meta campaigns, and a professional first impression.

05
AI Marketing
ChatGPTCanva AIAdobe AIMeta AI

AI-Powered Marketing Solutions

AI doesn't replace creativity — it accelerates it. We use cutting-edge AI tools to generate more creative variants, write better copy, and analyse campaign data faster than traditional methods allow.

What's Included

  • AI creative generation & variation testing
  • AI-powered copywriting for Indian markets
  • Campaign data analysis & insights
  • Automated audience behaviour analysis
  • AI-assisted content calendar planning

Best For

Businesses that want to move fast, test more, and stay ahead of competitors still doing everything manually. Ideal when combined with Meta Ads Management.

Expected Outcomes

Faster creative testing cycles, more ad variants at lower cost, sharper audience insights, and campaigns that continuously improve based on real data.

06
WhatsApp Marketing
WhatsApp BusinessMeta AdsClick-to-Chat

WhatsApp Marketing Setup

WhatsApp is India's most used messaging platform — and your fastest path to a sales conversation. We set up your entire WhatsApp marketing infrastructure so leads land directly in your chat.

What's Included

  • Click-to-WhatsApp ad campaign setup
  • WhatsApp Business profile optimisation
  • Greeting & away message setup
  • Lead nurture message templates
  • WhatsApp link & QR code creation

Best For

Any business that closes sales through conversations — coaches, clinics, salons, retailers, real estate, education. If you sell through talking, this is for you.

Expected Outcomes

Leads contacting you directly on WhatsApp, faster response times, higher conversion from enquiry to sale, and a professional first impression.

07
Funnel Strategy
Meta AdsWhatsAppLanding Pages

Funnel Strategy

Most businesses run ads at cold audiences and wonder why no one buys. A proper funnel warms people up, builds trust, and then converts them — in that order. We design the whole sequence.

What's Included

  • Audience journey mapping
  • Top-of-funnel awareness campaigns
  • Mid-funnel consideration content
  • Bottom-of-funnel conversion ads
  • Retargeting sequence design
  • Offer & messaging strategy

Best For

Businesses with higher-value products or services who need to educate and warm up their audience before expecting a purchase or enquiry.

Expected Outcomes

Higher quality leads who already understand your value, lower objections in sales conversations, and compounding returns from retargeting.

08
Brand Design
CanvaAdobeAI ToolsPrint & Digital

Brand Design & Visual Identity

Your brand is the first impression you make — and people judge it in seconds. We create visual identities that communicate trust, quality, and professionalism before a single word is read.

What's Included

  • Logo design & brand mark
  • Colour palette & typography system
  • Brand guideline document (PDF)
  • Business card & stationery design
  • Social media profile setup
  • Brand collateral (banners, flyers)

Best For

New businesses launching their brand, or established businesses that have outgrown their look and need a premium, consistent identity.

Expected Outcomes

A professional, cohesive brand presence across all platforms, stronger customer trust on first impression, and better performance from branded ad campaigns.

Our process.
Simple. Proven. Effective.

From first conversation to live campaigns — here's exactly what working with us looks like.

01

Discovery Call

We start by understanding your business, customers, goals and budget — before suggesting anything. No generic proposals.

Free · 30 Minutes
02

Strategy Planning

We build a customised strategy — campaign structure, audience plan, creative direction, and budget allocation tailored to your business.

2–3 Business Days
03

Creative Development

Our team develops ad creatives, copy, and all assets — reviewed and approved by you before anything goes live.

3–5 Business Days
04

Campaign Execution

Campaigns go live. We monitor performance daily and make quick adjustments to get the algorithm performing fast.

Ongoing · Daily Monitoring
05

Optimisation & Scaling

Once campaigns are stable, we scale what's working — increasing budgets, expanding audiences, compounding your results.

Ongoing · Weekly Reports

A glimpse of what
we've built for clients.

A selection of ad creatives, campaign results, landing pages and brand work we have built for clients.

Ad Creative
Ad Creative

Social Media Ad Creative

Landing Page
Landing Page

Landing Page Design

Campaign Analytics
Campaign Results

Campaign Analytics

Brand Identity
Brand Identity

Brand Identity Design

WhatsApp Campaign
WhatsApp Campaign

WhatsApp Marketing

Lead Generation
Lead Generation

Lead Generation Result

The principles behind
every service we deliver.

01

Practical Over Theoretical

Every strategy we implement has been tested on real campaigns with real budgets. We don't sell ideas — we execute proven systems that generate results from day one.

02

Creative-First Execution

The biggest lever in Meta advertising is creative quality. We invest in making creatives that stop the scroll — because better creatives mean lower costs and better results.

03

AI-Supported Systems

We use AI tools to work faster and smarter — generating creative variants, analysing data, and spotting optimisation opportunities that manual review would miss.

04

Bengali, Hindi + English Support

As a Kolkata-based studio, we understand the local market. We communicate in Bengali, Hindi and English — meaning your campaigns speak the language your audience uses.

05

ROI & Lead Quality Focus

We don't celebrate reach or impressions. We celebrate cost-per-lead, quality of enquiries, and actual business outcomes. Every decision is tied to metrics that matter.

06

Built for SMB Budgets

We've delivered exceptional results on ₹200/day budgets. We know how to make small budgets punch above their weight — without cutting corners on strategy or creative quality.

Questions we get
asked all the time.

Meta Ads have two costs — our service fee (which varies by scope) and your ad spend paid directly to Meta. You can start seeing results with as little as ₹150–200/day. We'll recommend a budget that fits your goals. Get in touch for a custom quote.
Absolutely — small and medium businesses are our primary focus. We understand smaller budgets need sharper results, and we've built our entire process around delivering maximum ROI for SMBs. You're exactly who we work with.
Yes — and this is one of our biggest strengths. We handle both creative design and campaign management, which means your ads and creatives are fully aligned. Most agencies handle one or the other. We do both under one roof.
Yes. We're based in Kolkata and communicate fluently in Bengali, Hindi and English. For local campaigns, we can also create ad copy and messaging in Bengali or Hindi — which often performs better with regional audiences than generic English content.
Most clients see initial leads within 3–5 days of a campaign going live. However, Meta's algorithm takes approximately 7–14 days to exit the learning phase and deliver optimal results. We set realistic expectations from day one with full transparency.
Yes — every client gets a custom proposal based on their specific goals, industry, ad spend, and scope of work. We don't believe in one-size-fits-all pricing. Book a free consultation and we'll put together a plan that actually fits your business.
Always. Your ad account, Business Manager, and Facebook Page belong to you — not us. We request only the access we need to manage your campaigns. Full transparency is non-negotiable at Smart Designs Studio.

Let's Grow Your
Business Digitally.

Book a free 30-minute strategy call. We'll understand your business, identify the biggest opportunity, and tell you exactly what we'd do — no commitment, no jargon, no pressure.

No commitment required · We respond within 2 hours · Bengali, Hindi & English support

Chat with us